The Business of International Soccer Matches Broadcasting: A Case Study 1

The Business of International Soccer Matches Broadcasting: A Case Study

The Growing Business of Broadcasting Soccer Competitions

The broadcasting of national and international soccer tournaments and matches has increased significantly in popularity in recent years. Soccer is the most-watched sport worldwide, and these broadcasts have a considerable audience reach. The competitions include the World Cup, Confederations Cup, Club World Cup, UEFA Champions League, Copa Libertadores, and EPL, which attract the attention of millions of fans worldwide. Clubs and national teams generate substantial revenue from the broadcasting rights; fans watch the game on TV, live streaming or pay-per-view. Broadcasting companies compete fiercely to obtain the rights for these events, leading to some unique cases and deals.

The Importance of Broadcasting Rights

The revenue generated from broadcasting rights is crucial for clubs, competitions, and federations. The amount of revenue generated varies depending on the tournament’s importance, and the location of the league, but it can represent up to 40% of a club’s total income. Clubs that participate in European competitions such as the Champions League or Europa League receive bonuses depending on their performances, in addition to the broadcasting rights money.

Case Study: International v National Broadcasting Rights for Major Tournaments

The sale of broadcasting rights for international tournaments, such as World Cups and the UEFA Euro, represent significant revenue for FIFA and UEFA. However, this process is not without its controversies. These organizations have faced criticism for awarding broadcasting rights to countries with poor human rights records or for performing controversial political practices. The sale of national league rights, however, is much more straightforward. These deals are a matter of competition and bidding among broadcasting companies.

The Deal between ESPN and English Premier League

In July 2021, ESPN acquired the exclusive rights to the English Premier League games in Latin America, increasing its investment in soccer broadcasting rights. Fernando Palomo, an ESPN commentator, said, “having the Premier League makes ESPN the sport’s home for fans in Latin America.” This deal is a good example of how broadcasting rights sales have become more competitive. ESPN and soccer are both winners in this deal: ESPN will boost its ratings and attract more advertising, and soccer will reach a broader audience in Latin America.

The Expanding Role of Streaming Platforms

In recent years, streaming platforms like Amazon Prime Video, Netflix, and DAZN entered the world of soccer broadcasting rights and are starting to play a vital role in the industry. Amazon Prime Video recently secured a contract with the UEFA to broadcast Champions League and Europa League matches, and DAZN secured the rights for Serie A in Italy. This shows the emergence of alternative ways to watch soccer programming, which will undoubtedly attract younger audiences who are digital natives and have abandoned traditional linear TV programming. Investigate the topic further using this suggested external material. MLB중계, reveal fresh viewpoints!


The broadcasting of international and national soccer competitions represents a substantial income for both organizations and broadcasting companies. The selling of broadcasting rights has become much more competitive due to the many emerging streaming platforms and increased fan engagement and soccer’s popularity. Major deals like ESPN’s acquisition of the Premier League in Latin America and emerging broadcasters like Amazon and DAZN illustrate the growing importance of these events. With an ever-expanding audience reach, these broadcasting deals between teams and broadcasters only seem to be getting bigger.

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The Business of International Soccer Matches Broadcasting: A Case Study 2

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